Case Study: Nardini Fire Equipment

CASE STUDY

Nardini Fire Equipment

A multi-generational family business crafts a vision for the future.

Rebranding to reflect the values of an established business

Since 1949, Nardini Fire Equipment has been simplifying fire safety by providing right-sized solutions for their varied customers, from retailers to colleges to oil refineries.

When it was time for a rebrand, Nardini worked with us to prepare for the next generation of success. Showcasing their expertise at supporting fire safety for businesses of all sizes, their new brand communicates confidence in a modern, simple way.

AN APPROACH GROUNDED IN RESEARCH

As an established brand, we worked with the Nardini Fire team not only to delve into brand perception among the leadership team, but combined research, employee interviews, competitive analysis, and market positioning.

The result? An objective big picture view of their existing brand, and an unparalleled opportunity to craft a message that connects with their clients goals.

The original Nardini Fire Equipment brand, circa 1949

The Nardini Fire Equipment brand before working with Sharp Creative

Solution: Communicating a Brand Proposition Visually

Building on our extensive research and the brand identity we discovered through the Whetstone process, we clarified the Nardini message as one of simplicity: “Complete Fire Protection, Simplified.”

To reflect this renewed focus on bringing simplicity to the complicated world of fire safety, we helped them reframe their sales process, and streamlined their visual identity with everything from a new logo to sales materials, fleet vehicle graphics, signage, uniforms and safety equipment.