Latitude Apparel

CASE STUDY

Helping a men’s fashion brand get it’s start with actionable strategy.

A scalable brand carves space in a crowded market

As a startup in the men’s fashion space, Latitude apparel stands out from the crowd by creating refined pop-up shopping experiences that combine music, art and culture to create a new kind of boutique experience.

Latitude’s founders worked with us pre-launch to discover and define their unique value proposition and communicate it through their visual brand.

A VISUAL IDENTITY FOR AN EXPERIENTIAL BRAND

Conscious of budget concerns, Latitude came out of Whetstone focused on solutions to scale their brand step by step, beginning with a great logo. Their new logo had to suit not only their web presence, but their custom apparel as well. Now, you can see the Latitude logo worn on the streets of Minneapolis, Los Angeles, New York and Chicago.

Solution: Crafting Strategy for Phased Growth

Working with Sharp Creative before launching allowed Latitude’s founders to clarify their brand position and go-to-market strategy to allow for phased growth into their first brick-and-mortar location.

Beginning with pop up stores (which have included custom cars, live musicians, and curated events at local artist spaces) and core brand assets for their website launch, Latitude was poised for success without immediately investing in a physical space.