Raelin Sawka Musuraca, President
A marketing, design and writing professional, Raelin Musuraca has over fourteen years of experience leading multidisciplinary teams in the development of award-winning marketing programs and web sites. Raelin has developed marketing and promotional campaigns, conceived Internet / eBusiness strategies, and maintained client relationships within Fortune 1000 companies and start-ups alike. As President of Sharp Creative, Raelin
oversees the Client Services team and works closely with , , , and
other clients on their communications planning and marketing strategies.
Prior to Sharp Creative, Raelin managed the interactive groups of Blattner Brunner/Lighthouse Interactive and then the marchFIRST, Pittsburgh office. At Blattner Brunner she was influential on many high-profile accounts including PPG Industries, SEI Investments, Advisorport, Pittsburgh Paints, United Way and Pittsburgh Corning Glass Block. Internally, she was responsible for profit management, recruiting, personnel, quality, and processes as the team grew from 6 to 35. During her leadership, Lighthouse was designated two years in a row as one of the Top 100 Interactive Agencies in the country.
Carol McElravy, Director of Client Services
Carol McElravy brings over 20 years of experience in Production Management for print and Web sites to Sharp Creative. With a strong process-orientation and no-nonsense communication style, Carol has led production teams and managed clients for a broad range of large and small clients. Joining the 3-person graphic design team at JP Enterprises Unlimited, Inc., she grew the team to a 23-person, $4-million marketing service firm with a worldwide client list. In her 11 years in this position, she was responsible for marketing, client management, and business process engineering. Carol began her career in the print industry, working at IT reseller Black Box Corporation for 11 years. Starting out in typesetting, she quickly moved on to manage the integration of publications processes and coordinating publishing technology. In her final year at Black Box, she served as acting Manager of the worldwide catalog in Newbury, England, traveling extensively throughout Europe building the international team, redefining catalog production processes, and researching and implementing printing economies.
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