1. Target
We begin by targeting your optimum customers.  The first step is to identify, segment and prioritize your audience.  We
can work with your in-house lists, acquire specialized lists for you or identify online media properties that your audience
regularly visits. 

 2. Engage
Once the target audience is identified, the
next step is to engage them.  After developing messages that will get results, we launch targeted campaigns that include direct mail, e-mail and banner ads.  Search ads and search engine optimization also are used, depending on your needs.

 3. Capture
Once a prospect responds to any of the campaigns, we immediately capture their information.  Whether they visit a landing page, complete a contact form or contact the response center, we capture key information that will help the qualification process.

 4. Qualify
Our qualifying services help cost-effectively weed through those prospects that are just looking for information or aren’t ready to purchase.  The result is a higher conversion rate for the leads given to your salespeople and an overall lower cost of sales.

 5. Transfer
Great leads must be followed up on quickly for best results.  Sharp Leads will deliver your leads in the manner best suited for your organization.  The prospective buyer can even be handed off to your team in real-time, relaying key closing information as well. 

 6. Nurture
Maybe the prospect wasn’t ready to talk to someone or your sales people were simply unsuccessful.  Maybe you just need to stay in front of customers to generate repeat business.  Whatever the reason, our nurture program keeps leads alive at very little cost.

Learn more about our process, read Filling the Sales Funnel with
Quality Leads