Client:
Artifacts is a new Pittsburgh interior design gallery. It features one of the largest area collections of custom rugs (20,000 in all) and the finest in antiques and newly manufactured décor and home furnishings, rivaling both the selection and price of metropolitan interior décor showrooms on the East and West Coasts.
Sharp Creative Services:
Artifacts contacted Sharp Creative for assistance in marketing the new gallery and showcasing its stunning collection through the development of an integrated marketing campaign. Sharp Creative helped shape the brand identify of Artifacts and developed a range of marketing collateral, including corporate materials, such as business cards, letterhead and a brochure; a Web site, complete with a virtual store tour; direct mail; billboard; and a television broadcast spot. Sharp Creative also secured press in several leading trade magazines, including Home Design and Resource Guide and Designing Home Lifestyle.
Results:
The powerful integrated marketing campaign developed and implemented by Sharp Creative has proven to be very successful for Artifacts, attracting clientele, professional interior designers and collectors from the greater Pittsburgh area and the Western Pennsylvania region, as well as from across the country.
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